10 Photos of Apps: Apps that have one of the highest revenue in the App market.
Apps are quickly becoming the new way of life as there are currently over 1.9 billion smartphone users around the world, and this number is continuously growing! This a good thing and a bad thing.
Since there are so many users of smartphones you have more opportunity for your app to be used since there are more people but also less opportunity because the market is so saturated.
When launching your App company, you want to make sure that you are making money. “How can I do this?” you ask. The following are 6 efficient ways on how to make money with an App.
What Some Experts Say On Monetizing Your App
Sign Up and Email
If you have a website have your users sign up for your newsletter. It will potentially bring more people to your website.
This is an effective option if you have an established website that offers a product or service and you have built an app for it.
If someone uses your app they can be prompted to sign up for your newsletter via email on download or login of your app and when they receive your newsletter it will bring their attention back to your website
Paid and Free Versions of Your App
Free and paid version of the app allows people to try out the basics for free and if they really like it they’ll likely be willing to pay to use it.
When they pay to upgrade make sure it is worth it for them and that they are getting good benefits.
Offer special features and content, contests, etc. Charge a reasonable amount that people will be willing to pay, $0.99, for example, is cheap enough for people to pay and feel like they are getting a good price but enough for you to make money off the sales also.
In-App Advertising
Use in-app ads such as banners, videos, use of a product in the app, etc. This option allows you to monetize without your users having to pay.
Offering relevant ads in your app is also very useful, for example, if your app is a game app use game advertisements as users may be more inclined to check it out.
The reason for making sure it is relevant is because you want the people you are advertising to stick around and continue making you money. This will only happen if they feel as though they are making money.
This option is growing considerably and becoming one of the most effective and most used monetization methods.
Choosing the best in-App advertising platform for your mobile App will depend on the kind of App that you have. Some platforms are better for games, etc.
SMS Marketing
When users download your app be sure to ask for their mobile phone number as it will allow you to communicate, send special offers, update information, contests etc.
Sending promotions, offers, etc. with a link in an SMS message is a good way to bring traffic and potential sales.
This way also allows them to communicate with you, let you know what they like and don’t like, when there are problems or even if they want to see something new with your app. It is a wonderful gateway if you want to be user-oriented.
In-App Purchases
When providing a free app use in-app purchases (also known as freemiums) to monetize it.
When people like an app and want to continue to use it they are likely willing to spend a little for a specific item once they are involved to get better features, offers, content, etc.
Always make sure to make the price of in-app purchases reasonable. If you have less in-app purchases you can charge a slightly higher amount than if you have many in-app purchases.
Partnerships
If you can find someone who already has a lot of leverage and contacts this can help you greatly in monetizing.
They can share your app with their contacts and bring new customers to your app, business, etc.
In this scenario, they can also possibly help find ways to make optimize your app and bring new ideas. You will likely share any profits made in this scenario with your partner(s).
Got more ideas on how to make money with an App? Please share it in the comment section below.
